Terms of Service
Effective 2026-07-03. This document supersedes any prior version.
Plain-language summary (not a substitute for the terms below):
Lotly Connect is a software service for car dealerships. You bring your dealership, your customers, and your content. We provide the phone numbers, the AI, and the dashboard. You are responsible for following the laws that apply to how you communicate with your customers, and you agree to indemnify us if you break them.
1. Who we are
“Lotly Connect” is a service operated by Lotly Automotive Solutions LLC, a Michigan limited liability company with a principal place of business in Holland, Michigan (“Lotly,” “we,” “us,” or “our”). You can reach us at support@lotlyauto.com.
2. Who you are
You (“Dealer,” “you,” or “your”) are an automotive dealership, dealership owner, or authorized employee of a dealership. By signing up, you represent that you have authority to bind the business you named at signup, that the business is properly licensed to sell vehicles where it operates, and that you are at least 18 years old.
3. What Lotly Connect does
Lotly Connect provides a hosted software platform that lets your dealership handle inbound calls, SMS, and web chat with the help of AI. The core capabilities include:
- A voice AI receptionist that answers calls you route to us.
- A messaging AI that reads and responds to SMS and web-chat inquiries under settings you configure.
- Dealer-owned phone numbers, provisioned by us on your behalf, that you use exclusively for your dealership’s customer communications.
- A dashboard for reviewing conversations, recordings, transcripts, appointments, and leads.
- Optional integrations with your dealer management system (DMS), calendar, and inventory feed.
We may add, remove, or change features at any time. We’ll give reasonable advance notice of material reductions in functionality that affect a paid plan.
4. Your content and your responsibility for it
You choose the AI script, the greeting, the escalation rules, the recording-disclosure text, and the content of any messages sent through Lotly Connect. You are solely responsible for that content, including:
- Making sure the content is truthful, non-deceptive, and complies with FTC advertising rules, state consumer-protection laws, and any franchise or manufacturer requirements that apply to your dealership.
- Obtaining any consent required from consumers before your dealership contacts them, including express written consent for marketing SMS or auto-dialed calls under the Telephone Consumer Protection Act (TCPA).
- Recording customer calls only where lawful, honoring state two-party consent requirements, and using the recording disclosure language your state requires.
- Honoring do-not-call requests, do-not-text requests, and any opt-outs your customers make through any channel (including STOP replies handled by Lotly Connect).
- Retention and disposal of customer information you upload or generate on the platform in accordance with your record-keeping obligations.
You grant Lotly a limited license to host, transmit, process, and display your content for the purpose of providing the service to you. We do not claim ownership of your content.
5. Communications compliance (FCC, TCPA, and state law)
Lotly Connect gives you tools to help stay compliant with federal and state telephony rules. Those tools include automatic STOP / HELP keyword handling, per-state call-recording disclosure profiles, quiet-hours enforcement (default 8am to 9pm local recipient time), Florida Telephone Solicitation Act guardrails (cure period, send window, daily solicitation cap), and audit logs. You are still the party responsible for compliance. We are not your lawyer.
You will not use Lotly Connect to send unlawful solicitations, spam, or content prohibited by the mobile carriers (including content prohibited under 10DLC / A2P messaging rules).
6. Acceptable use
You will not:
- Use the service for anything other than your own dealership’s legitimate business communications.
- Impersonate another dealership, brand, or person.
- Contact numbers you do not have consent to contact under TCPA and applicable state law.
- Send content that is defamatory, hateful, deceptive, or unlawful.
- Attempt to reverse-engineer the platform, resell it, or extract data belonging to another dealer using the same platform.
- Use the service to send emergency communications or as a substitute for a monitored emergency line.
7. Fees, billing, and taxes
You agree to pay the subscription fees and usage-based fees listed on your current plan. Fees are billed monthly in advance unless we agree otherwise in writing. Usage overages (extra voice minutes, extra SMS segments) are billed monthly in arrears. Fees are exclusive of taxes; you are responsible for any sales, use, or telecommunications taxes that apply. We may change pricing on 30 days’ notice.
All fees are non-refundable except where required by law. If your payment method fails, we may suspend service after reasonable notice.
8. Term, termination, and suspension
The agreement starts when you sign up and continues until you or we cancel. You can cancel at any time from the billing page or by emailing support@lotlyauto.com. Cancellation takes effect at the end of the current billing period.
We may suspend or terminate immediately if you materially breach these terms, if we are required to by law or by a carrier, or if your use creates a security or legal risk to us or to another customer. On termination, we’ll give you a reasonable window to export your data.
9. Third-party services
Lotly Connect uses subprocessors to deliver messages, place calls, host data, transcribe audio, and generate AI responses. The current list of subprocessors is available on request. Subprocessors are subject to their own terms; some carrier restrictions (like message content rules) flow through to you.
10. Warranty disclaimer
The service is provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the AI will produce accurate, complete, or legally sufficient responses on every call or message. You are expected to review AI-generated output and correct it where needed.
11. Limitation of liability
To the fullest extent permitted by law, our aggregate liability arising out of or related to the service will not exceed the fees you paid us in the twelve months before the event that gave rise to the claim. Neither party will be liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits or lost data, even if warned of the possibility.
12. Indemnification
You will defend, indemnify, and hold Lotly Automotive Solutions LLC and its officers, employees, and contractors harmless from any third-party claim (including regulatory actions, TCPA claims, and consumer-protection claims) arising out of your content, your customer communications, your acquisition of consumer consent, or your breach of these terms.
13. Confidentiality and data
Each side will protect the other’s confidential information with reasonable care. Our handling of consumer personal information is described in our Privacy Policy, which is incorporated into these terms.
14. Governing law and disputes
These terms are governed by the laws of the State of Michigan, without regard to conflict of law rules. Any dispute will be resolved in the state or federal courts located in Kent or Ottawa County, Michigan, and both sides consent to personal jurisdiction there. Nothing in this section waives any right you or we have to seek injunctive relief in any court of competent jurisdiction.
15. Changes to these terms
We may update these terms. If we make a material change, we will bump the version at the top of this page and require you to re-consent when you next sign in. Continued use of the service after a version bump constitutes acceptance.
16. Contact
Questions about these terms? Email support@lotlyauto.com or write to Lotly Automotive Solutions LLC, Holland, Michigan.
